Stephan Lecharme is a genius. I
don't really care what other people say about him or his book. He is
also a really nice guy, because I have spent lots of time with him
on the telephone. A lot of his success has to do with the fact that
he has great offline skills. He has terrific relationship building
tactics in both marketing and sales. He also writes really good
ad-copy. In fact I will use his website as an example
of exactly how to write super effective emotional
copy. He understands the 'Feel' + 'Felt' + 'Discover' flow of
emotional ad-copy. He is in fact an expert. I know how you FEEL-
this is how I FELT- and here is something NEW. He is a great
salesman. However . . .
I will not recommend that you
buy Stephan Lecharme's book. Here's why:
You will find many people on the
internet complaining about Stephan Lecharme right now. Most of them
are upset about his return policy. They say he does not give people
their money back. I do not know if this is true, because when I
bought his book, I printed it and read the whole thing.
Hey! Your book is not
done!!! I want my money back!
The biggest complaint is that he
was selling an e-book from moneyhome that was not finished. Many
people do not believe this! I am here to tell you that this is
absolutely true. I did not like this at all. He did sell me an
unfinished e-book, and he was such a nice guy on the phone that I
could not complain! Basically his e-book had the last 5 chapters
missing, but he was selling it before he could really tell you
what to do!
But this was not the worst part!
He was back-ending very expensive software before I was ready or
prepared to use it.
How dare you pitch me on
3,000 dollars worth of software tools before your e-book is even
Stephan's book is not bad, yet it
is really designed for the affiliate beginner and he was pitching a
couple different software programs at two different price points.
One of these software programs was not so expensive, and was called
'Spider' or something. I don't believe it is in use anylonger. The
other one was a very very expensive piece of e-mail and affiliate
gathering software. I do not know if it is still sold. I do know
that had I bought it, I was probably not ready to use it, and since
his book was not done, I would have had to sit around and wait for
him to mentor me through his techniques.
The purpose of the spidering
software was to collect the e-mail addresses and websites of
super-affiliates and somehow establish a relationship with them. Not
a bad idea and sometimes effective. But most people do not have
these kinds of people skills. There is also a WHOLE lot more to the
process than that! I would avoid being sucked into Stephan's e-book.
There are ways to get his information without paying the big bucks!
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